Need a hand creating those bingeworthy captions that suck people in and compel them to share? Download my free guide that breaks down the 8 types of content you NEED on your feed to explode your engagement and grow your fanbase right here. You’ve got to suck them in and convert them into raving fans with your captions. So, my theory is this: You’ve got to stop their scroll with your photo. Why should it be any different with instagram captions? It’s been proven time and time again that people are more likely to read an article in it’s entirety if the paragraphs are broken up into smaller bite size chunks with spacing in between each one. Is it easy to read? Presented in digestible, bite-size pieces? Is each piece making them want to read on? Or is it a jumbled mess or one big massive paragraph with no space for the eyes to have a break? And while a great image is great for capturing their attention, I’ve found both the level of value presented in the caption AS WELL AS the appearance of the caption is equally as important. But readers connected with the content, shared the content, and I gained thousands of followers as a result. It was taken with an iPhone on my front porch very spontaneously. Here’s an example of one of my viral posts. More than that, it’s never a picture that has given me viral growth. Not because I had the best business model.īut because I built a sold out community by creating killer content that converts random browsers into loyal followers. I think people still think Instagram is all about pretty pictures but I can say I have built my dream career and was able to get picked up by the biggest publisher in the world to write a BOOK because I focused just as much, if not more, on creating quality, high-converting captions as I have on photos on Instagram all these years. It’s a regular occurrence for me to receive messages from my social media followers and friends regarding how I get perfect line breaks in my Instagram captions. In this article, I want to dive into one of the topics you’ve been asking me in DMs, comments, and more. There are a lot of reasons for this but I’ll save that for another post. Instagram has been a huge component in how I’ve built my brand over the years, and the number one tool that helped me launch a massive bestselling book (even more so than my email list of 200,000 subscribers!).
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